TMI Niveau 2
GAINING COMPETITIVE ADVANTAGE THROUGH SERVICE DESIGN

DAY 3: PROVE - 9 December 2014

Objectives

After the training, participants will be able to :

  • Test and prove that services can work in the real world and deliver value
  • Map business value and impact on the organisation

Programme

Key Topics

  • Prove the experience
  • Service blueprinting
  • Prove the value

Activity AM

  • Introduction to testing and validation
  • Testing of concepts with customers
  • Review and evaluation of test activity

Activity PM

  • Design a service blueprinting for the concept
  • Mapping of concepts to business functions and value
  • Evaluation of concepts

End of day reflection: How could you apply this in your own organisation?

Target audience

CEOs, CTOs, CIOs

Innovation managers, business development managers, marketing managers

Alex Nisbett

Lead service design trainer

Understands the customers' experience, develops customer journeys, service experiences, creates blueprints and detailed service designs.

Alex will lead specific training sessions and ensure that tools and skills are useful for participants.

Clients include: BBC, London Olympics, Vodafone, T-Mobile, BAA, Virgin Atlantic and the Portuguese Airports Authority.

Marta Sá

Service designer

Understands the customers' experience, runs collaborative workshops, develops scenarios, and customer journeys. 

She works closely with the participants and ensures that training and tools are usable for participants.

Clients include: London Underground, JP Morgan and Jisc.

Registration fees

  • 2500 € (for the 5-day training course)

Online registration

Register online on the website of the Luxembourg School for Commerce:

Module 3

Date & Time

9 December 2014

8.30-17.30

Language 

English

Location

Centre de Formation de la Chambre de Commerce

7 r. Alcide de Gasperi - Kirchberg  2981 Luxembourg